Privacy Policy

01 Overview

ProHome Remodels ("we," "us," or "our") operates the website at prohomeremodels.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, submit a contact or quote request, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal information with care and transparency. Please read this policy carefully. By using the Site, you agree to the practices described here.

02 Information We Collect

Information you provide directly:

Name, email address, and phone number (submitted via contact or quote forms)
Property address or service location
Project description and details you choose to share
Appointment scheduling information
Communications sent to us by email, phone, or SMS

Information collected automatically:

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on Site, and referring URLs
Cookies and similar tracking data (see Section 5)
Ad interaction data collected via Meta Pixel and other ad platforms (see Section 6)

Information from third parties:

Lead information provided by lead generation partners (e.g., Uplift AI, Revamp) who represent that they have obtained appropriate consent prior to providing such information to us
Publicly available property information (e.g., county records, Zillow) used to prepare project estimates

03 How We Use Your Information

We use the information we collect to:

Respond to your inquiries, quote requests, and service appointments
Prepare and deliver project scopes, estimates, and contracts
Communicate with you about your project, including via phone, email, and SMS
Schedule and manage service appointments
Send follow-up communications and promotional offers (you may opt out at any time)
Improve our website, marketing, and service quality
Comply with legal and regulatory obligations
Prevent fraud and protect the security of our business and customers
Measure and optimize the performance of our paid advertising campaigns

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.

04 How We Share Your Information

We do not sell your personal information. We may disclose your information only in the following limited circumstances:

Service providers: Companies that assist us in operating the Site, managing customer relationships, sending communications, or providing software tools (e.g., CRM platforms, email services, appointment tools). These providers are contractually obligated to protect your information and may not use it for their own purposes.
Subcontractors and trade partners: Where necessary to fulfill a project, we may provide relevant contact and project information to licensed subcontractors performing work on your behalf. These parties are not permitted to use your information for their own marketing purposes.
Ad platforms: Hashed or anonymized identifiers may be transmitted to Meta (Facebook/Instagram) and Google for ad targeting and conversion tracking purposes. See Section 6 for details.
Legal compliance: We may disclose your information when required by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights or the safety of others.
Business transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you of any such change.

SMS/Text Messaging Opt-In Data

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

05 Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to enhance your experience and collect analytics data. Types of cookies we use:

Essential cookies: Required for core Site functionality (e.g., form submissions).
Analytics cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics). Data collected is aggregated and generally anonymized.
Marketing cookies: Used by ad platforms (Meta, Google) to track conversions and serve relevant ads across the web. These may track your activity beyond our Site.

You can control cookies through your browser settings. Disabling cookies may limit some Site functionality. You can also opt out of interest-based advertising at aboutads.info or networkadvertising.org.

06 Meta Pixel & Ad Platforms

Our Site uses the Meta Pixel (formerly Facebook Pixel), a code that allows us to measure the effectiveness of our advertising on Facebook and Instagram by tracking actions taken on our Site (e.g., form submissions, page views).

The Meta Pixel may collect your IP address, browser information, and details about your interactions with our Site. This data is used to:

Track ad campaign conversions
Build custom audiences for remarketing
Optimize ad delivery to users likely to be interested in our services

Data collected by the Meta Pixel is subject to Meta's Privacy Policy. You can manage your Meta ad preferences at facebook.com/adpreferences.

We may also use Google Ads conversion tracking. Google's privacy practices are governed by the Google Privacy Policy.

07 Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including:

Active client records: retained for the duration of the business relationship and for a minimum of 7 years thereafter, as required by California contractor regulations and tax law.
Leads and inquiries that did not result in a project: retained for up to 2 years for follow-up and marketing purposes, unless you request deletion earlier.
Website analytics data: retained in accordance with the applicable platform's data retention settings (typically 14–26 months for Google Analytics).

When data is no longer needed, we securely delete or anonymize it.

08 Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include secure data storage practices, limited employee access, and use of reputable third-party software providers.

No data transmission over the internet or electronic storage method is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

09 California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it is used, and the categories of third parties with whom it is shared.

Right to Delete: You may request that we delete your personal information, subject to certain exceptions.

Right to Correct: You may request that we correct inaccurate personal information we hold about you.

Right to Opt Out of Sale or Sharing: We do not sell personal information. We do share certain data with ad platforms for targeted advertising; you may opt out of this sharing by contacting us or using the browser-based opt-outs described in Section 5.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined by the CPRA beyond what is necessary for the services described in this policy.

To exercise any of these rights, contact us using the information in Section 13. We will respond to verifiable requests within 45 days as required by California law. You may designate an authorized agent to submit requests on your behalf.

10 Children's Privacy

Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take prompt steps to delete it. If you believe we have collected information from a child under 13, please contact us immediately.

11 Third-Party Links

Our Site may contain links to third-party websites, such as financing partners, product manufacturers, or review platforms. These sites have their own privacy policies, which we do not control and are not responsible for. We encourage you to review the privacy policies of any third-party sites you visit.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

13 Contact Us

For privacy-related questions, requests to exercise your California privacy rights, or to opt out of marketing communications, please contact us:

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